Our mission is to help HR college students gain an edge in the race for talent. Select Arizona college students gain a first-rate education along with experiences to match. The goal is to help them better market themselves to companies looking for first-class, HR new hires. Blending SHRM National’s behavioral clusters and competencies with an executive-level curriculum on leadership and strategy, the students apply their knowledge in real-time, computer competitions, resembling the burgeoning industry of eSports. Sponsors gain significant visibility. They gain new, exclusive marketing content to reinforce brand, and deepen and widen their reach.